This started with one swipe.
One swipe of red lipstick—on the lips of a girl finding her voice.
One bold color that said: “I’m here. I’m worthy. I matter.”
That was January 2016–The movement became a campaign.
A Legacy in Every Shade
The Red Lipstick Campaign™ began in Jamaica—long before the magazines, the stages, or the cameras. My mummy was the first woman I admired wearing red lipstick, and that bold color empowered me through my pageant years and modeling years across the island. Even then, I was using beauty to build confidence in others.
By 2015, during my Jetset competition era, I found myself raising money for the Ronald McDonald House to support children with cancer, dreaming of opening a creative arts school, and thinking deeply about how beauty and purpose could come together. When I returned to the U.S. and began hearing stories of girls being bullied—while also serving as Managing Creative Director of Love Girls Magazine—everything aligned.
The experiences, the service, the red lipstick, the purpose…
that’s when the movement I carried for years finally became a campaign.
The Red Lipstick Campaign™
Robyn Ryan™—creative, and visionary—used red lipstick as a creative call to action. It wasn’t just about beauty. It was about bravery. And it quickly became a movement.
With every card designed, every editorial spread created, every photo shoot styled, one thing became clear:
Red wasn’t just a color. It was a declaration.
- We raised money for survivors.
- We offered confidence–restoring makeovers.
- We showed up in schools, at shelters, at studios, and on stages—with one mission: To help girls and women see themselves again.
From Red Carpet to Pineapple Pop™
Red Carpet™ was the first lipstick we launched—a deep, unapologetic red that became our signature. That shade carried stories. That shade built sisterhood. That shade helped fund photo shoots, gifts for women in crisis, and community events with purpose.
Now, the story continues with Pineapple Pop™—a juicy, bold yellow that turns pink on the lips. She’s playful. She’s unexpected. She’s powerful in her own way.
Today 100% of the proceeds from both signature shades go back into the campaign.
We fund mentorship programs, beauty education, modeling workshops, and fashion shows with real impact. Confident-building events. We’ve supported survivors of breast cancer and domestic violence, and we’ve never stopped showing up. As well as community relief efforts home and abroad.
From Survivors to Students. From Models to Mentors.
We’ve mentored teens and uplifted elders. We’ve taught modeling not just as performance—but as posture and presence. We’ve hosted red carpet events for boldness and expression and quiet moments of healing behind the scenes.
This is more than a brand.
This is an ecosystem:
Lipstick → Education → Expression → Impact
We believe that when you help a woman feel seen, she shows up differently in the world.
And when she shows up, she brings others with her.
A movement Becomes a Foundation.
As we approach our 10-year milestone, the movement now has home:
The Red Lipstick Foundation™ –501(c)(3) dedicated to beauty, education and empowerment.
As we approach our 10-year milestone, we’re expanding.
From Jamaica the Midwest
From lipsticks to legacy.
And from one bold girl’s dream… to a global movement.
So when you swipe our new signature Caribbean Red™, or wear Pineapple Pop™—know this:
You’re not just wearing lipstick.
You’re fueling the foundation that changes lives in full colour.