THE RED LIPSTICK CAMPAIGN™
Bold Beauty. Real Impact.
Why We Exist
The Red Lipstick Campaign™
Bold Beauty. Real Impact.
The Red Lipstick Campaign™ isn’t just a beauty movement—it’s a legacy in full color.
Founded by Caribbean-rooted beauty creator Robyn Ryan™, this campaign uses red lipstick as a symbol of confidence, transformation, and unapologetic presence. It was created for the women and girls still becoming—those finding their voice, reclaiming their light, and choosing to be seen.
When you purchase The Red Lipstick™, you’re doing more than adding to your makeup bag.
You’re fueling a cause.
Every sale directly supports the campaign itself—allowing us to reinvest into purpose-driven fashion shows, confidence-boosting makeovers, and the growth of the Robyn Ryan™ Modeling & Makeup Schools.
This is our ecosystem:
Lipstick → Education → Expression → Impact
We use beauty to affirm identity, celebrate culture, and create opportunity—especially for those who’ve been overlooked. From photo shoots that tell real stories, to one-on-one mentorship sessions and transformative classroom experiences, The Red Lipstick Campaign™ is about showing up on purpose.
This isn’t charity. It’s power.
This isn’t vanity. It’s visibility.
This isn’t just lipstick.
This is The Red Lipstick Campaign™.
How It Works: The Red Lipstick Gifting Experience
- Buy it for yourself or someone else
- Each purchase contributes to real-life confidence-building experiences
- Includes a donation in her name and a handwritten note designed by a girl in the program
Who You Help
Prom Students
Breast Cancer Survivors
Women Returning to Work
Scholarship Students
Real Stories. Real Impact.
We’re building our gallery of transformation stories, thank-you notes, and glam moments. Stay tuned for their shine.
The Campaign in Motion
Supported Causes
We proudly support:
- • The National Breast Cancer Foundation
- • Born This Way Foundation
- • LIVEFIT With Lupus
- • LOVE Girl Magazine
- • Miss Blackhawk Valley, Miss Black Ambassador, Miss Infinity, Miss USA
- • Be Positive Foundation
- • Susan G. Komen Butterfly Brunch
*The Red Lipstick Campaign is not yet a formal nonprofit, but is committed to transparency and purpose. All proceeds help fund beauty experiences that empower girls and women through real, personal moments.